Target audience

The target audience for a modern urban life film would typically be around 15-25 years old. Our film scene is aimed at around the same ages.  We have tried to include recognizable places and familiar situations for the audience to be able to feel similar emotions to the characters and imagine being in the same situation and events as them, which means the audience is faced with asking themselves questions and coming to their own judgements.

We have thought about Maslow's hierarchy of needs when thinking about every aspect of how we are going to appeal to our audience. We want to capture, excite and grip our audience so we did this through fore filling the audiences needs one by one to satisfy and incorporate everything we could. The basic needs that we have inserted into our scene that allows us to move to the next stage of our audiences needs include love (which is shown throughout by the use of Stacey) and human interaction and intimacy. The safety of the characters as the next set of needs is fairly crushed when the character comes out of prison with now where to go, and no family to go back to. This is also failed by the fact that another character is on their case and so throughout the scene the characters are constantly looking behind their back and being on edge with morality being constantly debateable. However, we have given the characters a sense of love and belonging when Stacey finally agrees to help Ali which creates love and the start of a friendship. However after this, the needs of the audience are left as this is an urban life film and is not supposed to give the audience everything they need as its reflecting the characters life and situations.




Our psychographic audience is the STUGGLERS and REFORMERS.




The strugglers can relate to our film because the typical struggler seeks escape and is normally alienated and disorganised in terms of their life/background and every day situations they find themselves in. They seek the feeling of impact and sensation they get in a film and they also tend to buy alcohol, junk food , lottery tickets.  Our film is very relatable to the strugglers because there are familiar aspects within the film e.g hoodies, violence and drugs that will make the audience aware they are not alone and make them feel less alienated.




The reformers seeks enlightenment and therefore can relate to our film as our actor also seeks safety and personal growth. The seekers have social - awareness and independent judgement. They are typically anti-materialistic but aware of good taste. They can relate to our film not by visual aspects like the strugglers, but the emotional and determination from the actors themselves.


Our demographic audience come from the lower, working class with little income and the majority claiming some type of benefit. The age of our target audience is around 15-25 and both genders. The audience is possibly interested and has their personal attitude towards friends, violence, materialistic items, relationships, drugs and alcohol.



Research of similar films

1. Bullet boy

An inner-city London boy named Ricky has served time in Prison for a stabbing, however tries to turn his life around. He gets involved in a lot of unavoidable conflict and has no option but to try and save himself and his friend Wisdom.

This narrative is surprisingly very similar to ours as it still portrays prison and unexpected conflict. The character in this film goes through similar events to overcome confrontation through desperation. In the trailer it is clear there are conventions and aspects of that film that are very similar to ours. There is clearly a struggle to keep a relationship going however remains passionate and emotional throughout. The majority of the film is set on the streets just like our scene however with them being in the suburbs, we have used the city centre. 

 

2. Sugarhouse



Tom, a middle class working man finds himself lost of everything when he loses his job and his girlfriend in the same week. Thinking he must end it all, he ventures to a squat in East London in attempt to purchase a gun from a homeless crack addict named D. However the gun doesn't belong to D and the owner Hoodwink wants the gun back. Hoodwink goes on a revenge path and Tom find himself in a lot of trouble and abuse.

This film includes some major conventions that are similar to how we have also tried to portray our film to the audience such as guns, violence, clothing and drug dealing. In the trailer to Sugarhouse, the area in which it is set is a lot more similar to ours as it includes a vast amount of graffiti which is seen in almost every shot of the trailer.  The area also has the neglected look with very low-key lighting which emphasizes danger throughout. Another aspect which is very closely relatable to ours is the amount and type of violence which is portrayed.

3.Kidulthood



Three teenagers and their girlfriends spend two days in London. They struggle to stay on the right side of the law as they grow up in a mixed income area of London. The story follows a pregnancy of one of the girls, drug taking and violence.

This film trailer I have also studied includes the characters wearing hoodies, smoking, fleeing from trouble, being on the streets and violence; which we have also included. This film is probably the most relatable to our film because the characters are of a younger age and so the situations and emotions are very similar to what we experience. Naturally its harder to relate to an older adult as ages deal with situations differently. This film reflects the fact that the young generation are trying to be older than we are and so emotions and physical aspects of this film are very strongly relatable.